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You probably ended up here because of the cover stories – let us tell you what it’s all about. More than 50% of us are plus size… but when we look at magazines, TV, the catwalk… there are no plus size women. Help us change this.

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More than 50% of women are plus size. So where are they?

 At navabi we sell clothing in sizes 14+. We’re proud of our ethos that fashion should not be limited by size. But every time we open a magazine we’re reminded the ‘industry’ does not always agree with us, we believe it’s time to change that.

We believe it should be the norm for plus size women to appear in magazines and on their covers. And to show just how ‘normal’ and fabulous they’d look we have produced these covers featuring some of our favourite plus size women.

If 50% of us are plus size, why are we so hidden in the media? It should not be like this. If you agree, please share the covers and help us spread the message.

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Chloe Pierre on Wonderland

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Stephany Zwicky on L’officiel

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Danie Vanier on Glamour

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Olivia Campbell on Red

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Stephany Zwicky on Vogue

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Chloe Pierre on Elle

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Hayley Hasselhoff on Grazia

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Callie Thorpe on Brides

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Isabell Decker on InStyle

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Callie Thorpe on Wonderland

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Danielle Vanier on Glamour

(click on the image to enlarge and share)

Fashion writers have proven for the most part welcoming to plus size stories, as evidenced by the widespread coverage of plus size model Ashley Graham. But until we all push harder to change this, this will still remain a small percentage of coverage:

  • Until designers include more size diversity in their shows.
  • Until brands produce samples beyond size 8.
  • Until we all stand up and say “We want a fairer representation”, and ask for more plus size women in the media.

The Stats

To illustrate the issue, we surveyed the most popular women’s magazines in Germany and the UK, all purchased during the same week. We counted the number of ‘model size’ women, and the number of plus size women. Plus size is sometimes defined as 16+, but for the survey we were ‘generous’ in our definition and included curvy women like Holly Willoughby and Kim Kardashian. We excluded those who fell in between model size and plus size, and excluded any head and shoulder only shots. Here are the results:

 

The Stats: Images of Women in Articles in the UK

UK

 

 

The Stats: Images of Women in Articles in Germany

GER

Please join us, and say #MorePlusPlease.

Share this page, and share the video, on Twitter and on Facebook with the hashtag ‘#MorePlusPlease’ to tell brands, designers, and the media that you want to see more plus size women and a fairer representation.

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